Good Drives
Made Better

Good Drives
Made Better

Good Drives
Made Better

Client:
OnStar (Chevrolet, GMC, Cadillac)

Role:
Idea, scripts, storyboarding, key visuals, banners, art direction and creative supervision

Format:
4 TVCs and 360° campaign rollout

We were tasked with bringing four distinct OnStar features to life — each grounded in technology, but told through emotional, human moments.

The stories had to align with the global platform: “That’s Better” — showing how good driving experiences become better with OnStar.

Client:
OnStar (Chevrolet, GMC, Cadillac)

Role:
Idea, scripts, storyboarding, key visuals, banners, art direction and creative supervision

Format:
4 TVCs and 360° campaign rollout

We were tasked with bringing four distinct OnStar features to life — each grounded in technology, but told through emotional, human moments.

The stories had to align with the global platform: “That’s Better” — showing how good driving experiences become better with OnStar.

Client:
OnStar (Chevrolet, GMC, Cadillac)

Role:
Idea, scripts, storyboarding, key visuals, banners, art direction and creative supervision

Format:
4 TVCs and 360° campaign rollout

We were tasked with bringing four distinct OnStar features to life — each grounded in technology, but told through emotional, human moments.

The stories had to align with the global platform: “That’s Better” — showing how good driving experiences become better with OnStar.

Stills

Stills

Stills

Challenge

Shooting moving cars across four distinct locations wasn’t feasible — so we turned to virtual production.

By combining real foreground sets with an LED screens, we crafted immersive worlds that felt grounded and cinematic. It gave us controlled light and reflections, and a cooler way to film in the heat of Dubai’s summer.

Challenge

Shooting moving cars across four distinct locations wasn’t feasible — so we turned to virtual production.

By combining real foreground sets with an LED screens, we crafted immersive worlds that felt grounded and cinematic. It gave us controlled light and reflections, and a cooler way to film in the heat of Dubai’s summer.

Challenge

Shooting moving cars across four distinct locations wasn’t feasible — so we turned to virtual production.

By combining real foreground sets with an LED screens, we crafted immersive worlds that felt grounded and cinematic. It gave us controlled light and reflections, and a cooler way to film in the heat of Dubai’s summer.

Films