Beuty show
that left a Mark
Beuty
show that
left a Mark
Beuty show
that left a Mark
Client: Mark by Avon
Role: Idea and script, pitching, art direction, key visuals, and creative oversight from concept to delivery
Format: YouTube game show featuring Russian stars, 360 digital rollout
The visual world of the show leaned into grunge textures, tattoo-inspired linework, and a disruptive, DIY energy that stood out in a sea of polished beauty content.
Avon wanted to impress a younger audience — and, of course, sell some super-resistant tattoo markers by Mark.
That was our chance to create a sassy YouTube show on our own terms. Loud, offbeat, and impossible to ignore — just like the product.
The visual world of the show leaned into tattoo-inspired aestetic, and a disruptive, raw, unscripted energy that stood out in a sea of polished beauty content.
Client: Mark by Avon
Role: Idea and script, pitching, art direction, key visuals, and creative oversight from concept to delivery
Format: YouTube game show featuring Russian stars, 360 digital rollout
The visual world of the show leaned into grunge textures, tattoo-inspired linework, and a disruptive, DIY energy that stood out in a sea of polished beauty content.
Avon wanted to impress a younger audience — and, of course, sell some super-resistant tattoo markers by Mark.
That was our chance to create a sassy YouTube show on our own terms. Loud, offbeat, and impossible to ignore — just like the product.
The visual world of the show leaned into tattoo-inspired aestetic, and a disruptive, raw, unscripted energy that stood out in a sea of polished beauty content.
Client: Mark by Avon
Role: Idea and script, pitching, art direction, key visuals, and creative oversight from concept to delivery
Format: YouTube game show featuring Russian stars, 360 digital rollout
The visual world of the show leaned into grunge textures, tattoo-inspired linework, and a disruptive, DIY energy that stood out in a sea of polished beauty content.
Avon wanted to impress a younger audience — and, of course, sell some super-resistant tattoo markers by Mark.
That was our chance to create a sassy YouTube show on our own terms. Loud, offbeat, and impossible to ignore — just like the product.
The visual world of the show leaned into tattoo-inspired aestetic, and a disruptive, raw, unscripted energy that stood out in a sea of polished beauty content.
Stills
Stills
Stills
The rules of the show
Guests of the show had to choose between two types of cards: “Makeup” or “Fckup”
The first brought wild, unfiltered tests for the tattoo markers. The second? Chaotic challenges designed to test celebrity nerves — and the makeup’s limits.
The rules of the show
Guests of the show had to choose between two types of cards: “Makeup” or “Fckup”
The first brought wild, unfiltered tests for the tattoo markers. The second? Chaotic challenges designed to test celebrity nerves — and the makeup’s limits.
The rules of the show
Guests of the show had to choose between two types of cards: “Makeup” or “Fckup”
The first brought wild, unfiltered tests for the tattoo markers. The second? Chaotic challenges designed to test celebrity nerves — and the makeup’s limits.
Teaser
Teaser
Teaser
Visual assets
Visual assets
Visual assets
Digital
To promote the show, we built playful interactive banners that let users mess with the stars — and then watch them crumble gloriously on YouTube.
Results
For some reason, people couldn’t stop watching celebrities try to enlarge their lips with a hand vacuum cleaner.
We received over 4 million views and tons of positive comments.
See also:
See also:
See also: