Manipulation:
In Three Acts
Manipulation:
In Three Acts
Manipulation:
In Three Acts
Client:
Avon & Women’s Crisis Center “Anna”
Role:
Idea, pitching, and scripting (with my copywriter), art direction, and full creative supervision through production
Format:
Films with social amplification and influencer support
Tyrants are masters of manipulation — and they are well aware of their victims' weaknesses.
Abusers know how to perform bitter regrets, sweet promises, and heartfelt apologies.
But all of this is just a play.
Client:
Avon & Women’s Crisis Center “Anna”
Role:
Idea, pitching, and scripting (with my copywriter), art direction, and full creative supervision through production
Format:
Films with social amplification and influencer support
Tyrants are masters of manipulation — and they are well aware of their victims' weaknesses.
Abusers know how to perform bitter regrets, sweet promises, and heartfelt apologies.
But all of this is just a play.
Client:
Avon & Women’s Crisis Center “Anna”
Role:
Idea, pitching, and scripting (with my copywriter), art direction, and full creative supervision through production
Format:
Films with social amplification and influencer support
Tyrants are masters of manipulation — and they are well aware of their victims' weaknesses.
Abusers know how to perform bitter regrets, sweet promises, and heartfelt apologies.
But all of this is just a play.
The idea
We created three films stylized as a theatrical performance that reveal abuse for what it truly is — manipulation masked as love, guilt, or care. Every line was written directly from interviews with real victims, making it painfully accurate and impossible to ignore.
The goal is simple: help women recognize abuse, even when it’s hiding behind the right words.
The idea
We created three films stylized as a theatrical performance that reveal abuse for what it truly is — manipulation masked as love, guilt, or care. Every line was written directly from interviews with real victims, making it painfully accurate and impossible to ignore.
The goal is simple: help women recognize abuse, even when it’s hiding behind the right words.
The idea
We created three films stylized as a theatrical performance that reveal abuse for what it truly is — manipulation masked as love, guilt, or care. Every line was written directly from interviews with real victims, making it painfully accurate and impossible to ignore.
The goal is simple: help women recognize abuse, even when it’s hiding behind the right words.
Stills
Stills
Stills
Case study
Case study
Case study
Films
Films
Films
Results
The video was published in dozens of media outlets, supported by celebrities, and received 9 international advertising awards.
The campaign earned over $1 million in PR value and more than 10 million views.
But the most important result: over 60% more women reached out to the “Anna” Crisis Center after the campaign.
See also:
See also:
See also: