L’Oréal Paris
redefines ‘Sit Al Bait’

L’Oréal Paris redefines
‘Sit Al Bait’

L’Oréal Paris
redefines
‘Sit Al Bait’

Client:
L’Oréal Paris

Role:
Lead art director. From storyboarding and design to creative oversight of visual asset development, filming and photoshoots.

Format:
Regional empowering 360 campaign. KVs, OOH, PR, film and activations

L’Oréal Paris challenged a cultural norm with a campaign that turned “Sit Al Bait” into a bold statement of leadership and self-worth.

The hero film features Yasmine Sabri and Aseel Omran leading women in reclaiming their worth by literally restoring the missing Arabic letters “al” transforming the dated label "housewife" into something powerful.

Client:
L’Oréal Paris

Role:
Lead art director. From storyboarding and design to creative oversight of visual asset development, filming and photoshoots.

Format:
Regional empowering 360 campaign. KVs, OOH, PR, film and activations

L’Oréal Paris challenged a cultural norm with a campaign that turned “Sit Al Bait” into a bold statement of leadership and self-worth.

The hero film features Yasmine Sabri and Aseel Omran leading women in reclaiming their worth by literally restoring the missing Arabic letters “al” transforming the dated label "housewife" into something powerful.

Client:
L’Oréal Paris

Role:
Lead art director. From storyboarding and design to creative oversight of visual asset development, filming and photoshoots.

Format:
Regional empowering 360 campaign. KVs, OOH, PR, film and activations

L’Oréal Paris challenged a cultural norm with a campaign that turned “Sit Al Bait” into a bold statement of leadership and self-worth.

The hero film features Yasmine Sabri and Aseel Omran leading women in reclaiming their worth by literally restoring the missing Arabic letters “al” transforming the dated label "housewife" into something powerful.

Stills